Jobs: Freelance B2B Content Marketing Writer

Hero needs a B2B marketing content writer.

  • Contribute to the planning and execution of inbound marketing campaigns.
  • Write B2B content—blog posts, social posts, web pages, ebooks, PPC ads—for a consistent but diverse group of clients.
  • Be a part of focused and effective team.

==================================

Hero is a design studio and marketing agency. With design we make the things needed to brand a business—websites, logos and digital and traditional collateral. With inbound marketing we put those things to work in search engines, email campaigns, blog content and social media. Our work connects businesses to their customers, creates measurable results and helps them grow.

We are looking for an experienced B2B content writer to be a regular part of our team. You’ll need B2B writing experience, creativity, big ideas  and the ability to write content that connects the client’s business to the needs of the audience.

 You need to:

  • have experience with B2B content marketing
  • understand the connection between content and SEO, know how research keywords and write for good search results
  • have experience with all the elements of an inbound marketing campaign—search, content creation, lead-gen, lead-nurturing, sales process—and be able to write strategically for each area
  • be able to write with a style and voice that is casual, creative and professional
  • have excellent editing skills
  • be creative and have unique content ideas to contribute

Responsibilities:

  • Weekly collaboration with internal team on campaign planning and production schedule.
  • Research topics and keywords.
  • Write original content—blog posts, social posts, web pages, ebooks
  • Edit client-provided draft content.
  • Meet weekly and monthly publication deadlines.

 How to apply:

Please send your resume, website url, writing samples and/or references to info@herodesignstudio.com with “B2B Writer” in the subject line.

Posted By: Jeff  May 10th, 2013

Jobs: Freelance Search Specialist

How to seo wordpress images

Hero needs a Search Specialist to join our project team.

Hero Design Studio is seeking an experienced Search Specialist to work on a freelance basis. The Search Specialist will work closely with everyone on our creative and account team in meeting and exceeding client goals. They will participate in the planning and execution of  site design projects, inbound marketing and PPC campaigns.

Project Responsibilities

  • Execute search media campaigns including initial planning, implementation, monitoring, optimization, analysis, and reporting.
  • Identify new content needs for client websites, as needed.\Implement and manage PPC campaigns
  • Create monthly reports analyzing campaign performance along with recommendations for improvements.

Skills and Experience

Minimum of three years of digital marketing experience, with in-depth knowledge of multiple search engines

SEO

  • Knowledge of SEO strategy and implementation
  • Knowledge of Inbound and Content Marketing Strategies
  • Knowledge of conversion analysis and landing page analysis
  • Experience with link building (partner links)

PPC

  • Experience implementing and managing paid search accounts across multiple search engines, specifically with Google AdWords
  • Manage and optimize the existing internet marketing campaign components, including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
  • Familiar with common keyword generation, estimation, competitive analysis, and trending tools
  • Experience implementing and analyzing display PPC tactics (YouTube, Facebook, etc.)

The person who is the right fit will be a self-starter with strong communication skills and close attention to detail. Additionally they’ll have an interest in being an independent yet collaborative member of our creative team.

How to apply:

Individuals only. No agencies. Send your resume, website url, client case studies and/or references to info@herodesignstudio.com with “Search Specialist” in the subject line.

=====================

Photo Credit: SEOPlanter via Compfight cc

Posted By: Jeff  February 3rd, 2013

Jobs: Freelance Content Writing Ninja.

365 - 242 - FDF ninja

Hero needs a freelance marketing content writer.

  • Contribute to the planning and execution of inbound marketing campaigns.
  • Write online content—blog posts, social posts, web pages, ebooks, PPC ads—for a consistent but diverse group of clients.
  • Be a part of focused and effective team. Read the rest of this entry »

Posted By: Jeff  September 3rd, 2012

Office Space Available at Hero.

Our studio has an extra office available—perfect for a web designer looking for an upgrade from their basement lair. Our studio is located at the center of everything good in the world at the corner of 19th Ave & Clarkson, in Uptown Denver. The office is private, with its own entrance and locked door.

$475 per month / 150 sq ft.
802 E 19th Ave, 80218 

Rent includes:

  • WiFi
  • Utilities
  • Cable internet
  • Conference room
  • 24 hr access
  • One off-street parking space.
  • Office is large enough for two desks, has a 4′ x 8′ white board, two windows and a secure door.
  • Phone, desks and chairs can be include at additional cost.

Available immediately. Email or call Jeff at 303-832-3310, x100.

Posted By: Jeff  August 1st, 2012

Big Ideas & Useful Stuff – July ’12

Big Ideas & Useful Stuff-Hero Newsletter

From a beach-chair somewhere on the Eastern coast of the U.S., we’ve compiled this month’s list of insightful ideas and useful stuff. Summer, for us, is one part busy, one part relax and two parts Bourbon. To handle the busy part, we’ve been using “constructive urgency”. Try it now, it works. To relax, we’ve been hammock-napping about the future of user experience, product and brand innovation. Design-geek stuff. For the two parts Bourbon, well, that’s easy. The only trick is not running out before the summer does. Enjoy the warm days and gold medals. Cheers.

 

July ’12 issue of Big Ideas & Useful Stuff.

 

Posted By: Jeff  July 31st, 2012

Don Draper is Disgusted by the Future of Marketing.

Posted By: Jeff  July 31st, 2012

Designing a Whole-Grain Brand.

 fresh baked bread

When you think about the brand of your company, what comes to mind? The logo, website and tagline, perhaps? Do you think about its products and services? What about technical support, customer service and sales?

You should be thinking about all these things. Your customers do. For them, doing business with your company is an experience that is the sum of your brand, products and service. Read the rest of this entry »

Posted By: Jeff  June 27th, 2012

Big Ideas & Useful Stuff – June ’12

Big Ideas & Useful Stuff-Hero Newsletter

This month we share some insights, advice and prickly opinions. We always say opinions are like brands, everybody’s got one. Assumptions are another thing everyone’s got. They are a necessary evil, but they have an expiration date. In a recent study, researchers found that companies often have dangerously wrong assumptions about what their customers want. Read Three Dangerous Marketing Myths to get our opinions on the subject, and keep your marketing from turning sour.

 

June ’12 issue of Big Ideas & Useful Stuff.

 

Posted By: Jeff  June 20th, 2012

Big Ideas & Useful Stuff – May ’12

Big Ideas & Useful Stuff-Hero Newsletter

Each month we compile a list of articles that inspired us. Over the past month things have been heating up in many ways. Search is rising to greater importance as part of integrated marketing strategies, startups are using design to disrupt big-business and traditional advertising has been pronounced dead, by natural causes. Pinning seems to be our new national pastime, and like baseball, it’s a game of stats. See your brand’s Pinterest scorecard using Curalate.com, a startup that monitors social image sharing. It’s designy and disruptive, too.

 

May ’12 issue of Big Ideas & Useful Stuff.

 

Posted By: Jeff  June 2nd, 2012

Pentagram Design. The Forty Story.

“The idea of the faux-biography came about very simply,” explained London partner Naresh Ramchandani over email. “I was looking at all the great design that Pentagram had done over the last forty years and thinking how vivid and familiar it was and how it it was so much part of our culture and our memories and lives. And then I thought that, if I had been born in the same year that Pentagram started, on the same day even, I would have grown up with those pieces of design as an intrinsic part of my life. And then the idea fell out from there.”

Someday, I will make this video for Hero.

Bravo to the Pentagram partners.

Posted By: Jeff  May 25th, 2012