Coconut Crunchees. An Addict’s Story.

Back in the early ’90s my brother and I went to Nepal for several months to climb and trek. We spent most of our time in the northern valleys of Rowaling and Kumbu. For several weeks at a time we were well beyond any villages or tea-houses. Back then you could still get pretty far out there. It wasn’t the Disneyland it is today.
As an affirmed sugar junky, our asthetic diet of dahl, greens, rice and chilis was hard to maintain. Hence I became addicted, severely, to the little cookies pictured above—Coconut Crunchees.
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A New Era of Sucking Less Begins Today.

Congratulations to our anonymous friends at The Denver Egotist for taking their site into the promise-land. They now join the other great franchises who were home-grown in Colorado. Including Noodles, The Spicy Pickle, Chipotle and of course Big O Tires, who have that cute mascot I’d like to strangle, Little O. I wonder if TDE will have its own mascot? Or better yet, a signature hot sauce like Chile Fired Client or Red, Hot Intern.
Cheers to you, Egotist. Whoever you are.
XX Merge Poster. Letterpress. Hand-lettering. Craft.


Letterpress. Hand-lettering. Craft.
All the things we like best.
We found this great poster design profiled on the forPrintonly blog. It’s really beautiful work. What I like best is variety of hand craft that went into this piece. From the paper model that was photographed to the hand-lettering to the letterpress — this piece has everything we like best. Visit FPO to read more about it.
forPrintonly blog>>
Tools We Like. Jumpchart.

I’m always testing new design tools that can make our studio more efficient. In so many areas of our work, new software, websites and apps have emerged and made our old ways of doing things nearly obsolete. I say nearly because although new tools may offer great benefits they come at a price—change. That change means adopting new methods, techniques and workflows. As well as accepting some period of in-efficiency while you climb the learning curve.
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New Ideas For A New Year
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We like the New Year. It always feels like a fresh start. After a crazy year of change and uncertainty, we’re certainly ready for a new beginning. Yet through the chaos of 2009, and maybe because of it, great ideas still emerged.
This New Year we thought we’d share three of our favorite ideas from 2009. In some way each of these challenged us re-think what we know about being designers, building a business and serving our clients. They’ve been inspiring and useful to Hero, we hope they’ll spark some creative thinking in you, too.
Happy New Year
from everyone at Hero. |
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