Sharp Thinkers & Digital Guides. Part 2.
Around Hero we’re still feeling inspired by the Boulder Digital workshop 2 weeks ago. We’re clicking through the presentation decks almost daily, encorporating what we learned into our thinking. One of the workshop decks, A Generation Has to Die by Edward Boches, has become a bit of a touchstone for us.
It’s a sharp overview of the changes taking place in the minds and behaviors of consumers in this post-digital age. Its also a wake-up call for marketers and agencies who are still clinging to things as they were. Read the rest of this entry »
Jeffrey Hayzlett. Kodak’s celebrity CMO in Denver.
Join Denver’s best marketers and printers for a luncheon presentation with Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Kodak and author of The Mirror Test. He’s big, he’s boisterous and he has the guts to ask the tough questions most managers are afraid to ask.
May 5th, 11:30AM–1:30PM
at the Renaissance Hotel
Find all the event information here: http://bit.ly/Hayzlettemail
Presented by:
New Denver Ad Club
Colorado Business Marketing Association
Printing Industries of Colorado
Sharp Thinkers & Digital Guides. Part 1.
People worth listening to.
Digital has changed the world and the world of advertising that I work in. Understanding the changes, seeing the patterns and turning insights into actionable information is difficult. It’s difficult for everybody, for every agency, no matter what the size, not matter what the client. Some people are a bit further ahead on the learning curve and are thankfully willing to share their thoughts on the monumental changes, new dynamics, dare I say paradigm shift happening in advertising today. I’ll call this group of digital guides and sages Sharp Thinkers. Read the rest of this entry »
“Everything is Digital” – @edwardboches
Today I attended day one of a three day workshop at Boulder Digital Works called Making Digital Work. Today’s stellar presentations left me with these thoughts:
Over the past few years advertising agencies have worked to integrate digital and social media capabilities into their service offerings. They even used the phrase integrated marketing to show clients they were smart enough to put all the pieces together—traditional, digital, research, social and pr. Well, those days are gone. Integrated isn’t special anymore, it’s the norm. And digital isn’t a bolt on service. As Edward Boches says “Everything is digital”. No doubt, he’s right.
The word, digital, has come to represent a host of discreet tactics such as websites, video, web apps, mobile and social media. It’s also the glue that connects all elements of a campaign together. Ex. A campaign is begun in social media, anchored by a fan page, supported by a website that aggregates user content, which is published from a mobile app, promoted by paid media (online, tv, print), fulfilled by direct-mail, editorialized by PR and posted back out in social networks. At every point the web, mobile or networked, is the bridge from one point of engagement to another. It’s the feedback loop that rewards users with what Michael Tabtabai calls “digital souvenirs” and it provides the analytics that agencies use to monitor, adjust and evaluate a campaign.
So the question about digital today is not whether to use it, but how to use it. How to express a big idea through the right mix of channels, platforms and technologies. It’s a question I’m hoping my time at the Making Digital Work workshop will answer.
More thoughts tomorrow.
Summer Internships at Hero
Design Internship
Hero Design Studio is in need of a summer design intern. We are a classic design studio focused on executing smart, strategic ideas. We’re interested in web designers and graphic designers who want to learn how to produce, print and build the ideas they dream up. We’ll teach you studio process, project management and all that goes into delivering great work. Along the way you’ll get plenty of opportunities to design and see your work come to life.
Term: June—August 2010
Position: Graphic Designer
Schedule: 24hrs minimum per week
Pay: None
Clothing: If your mom would approve of what you’re wearing, it’s good enough for us.
Location: 1824 Lincoln Street in beautiful downtown Denver.
Instructions:
Just like on the playground, picking the right people for your team is important. So in 100 words, or less, tell us about yourself. We want to know why you’d like to intern for Hero, what skills you have to offer and what you hope to get out of your internship. Points are awarded for creativity and candor. Deductions are made for empty platitudes and unsubstantiated claims of game changing greatness.
Send your 100 words, or less, along with a resumé and PDF portfolio or link to your site.
Email portfolios or questions to: internme@herodesignstudio.com
Marketing Internship
So you want to be in marketing? Well, here’s a chance. Put everything you learned from Professor Hefley to work at Hero Design Studio. We’re looking for a summer intern to handle our marketing and communications. You’ll be responsible for managing and creating outbound communications about our projects, clients and expertise. This will include social media, traditional media and networking events—updating our website, blog, fan page and twitter. You’ll work directly with the principals and graphic designers to strategize, write and produce engaging content. You’ll also be required to create a signature project for yourself by pitching your own marketing idea tothe studio principals. If approved you’ll be given the resources and budget to make it a success.
Term: June—August 2010
Position: Marketing Intern
Schedule: 24hrs minimum per week
Pay: None
Clothing: Restaurants require it and so do we.
Location: 1824 Lincoln Street in beautiful downtown Denver.
Instructions:
Just like on the playground, picking the right people for your team is important. So in 100 words, or less, tell us about yourself. We want to know why you’d like to intern for Hero, what skills you have to offer and what you hope to get out of your internship. Points are awarded for creativity and candor. Deductions are made for empty platitudes and unsubstantiated claims of game changing greatness.
Send your 100 words, or less, along with a resumé, writing samples, portfolio or link to your site. Email portfolios or questions to: internme@herodesignstudio.com
