Junk Mail by the Numbers.

As designers, we must understand the impact of the marketing tactics we recommend to our clients.

via @LenKendall & @DR4WARD

Lots of Talk About Ideas.

I’ve noticed a lot of talk lately about the value of IDEAS. At Hero the value of ideas and the value of design is an on-going topic we believe is central to the services we provide our clients. I’ll use this post to catalog things I’ve been hearing lately and older references I’ve used to inform my thinking.

Add your comments and send me links to articles you’ve found helpful in framing this topic for you. Read the rest of this entry »

Empathic Civilization.

More great stuff from the RSA.

First of all, the format of these RSA presentations is excellent. I love the animation.

Second, what role does design and we as designers play in bringing about a more empathic world? We now have the communication tools to reach around the globe instantly. How do we align our communications to the elevation of all people and not just the increase of commerce?

It’s easy to talk about—much harder to act upon.

Hero, NetNewsdesk and ARCADIS Win Gold at the AMA Peak Awards.

Last night Hero and our client ARCADIS won a gold at the AMA Colorado Peak Awards for our GRiP Direct Mail campaign. This is our third award for this work. Thanks to the Hero staff, our client Julie Bowden and our partner Steve Miller at NetNewsdesk.

Previous awards for the GRiP campaign include one for Direct Mail and on for Promotional Product from the Colorado Business Marketing Association.