Last week, San Jose graffiti artist David Choe graced Denver with his presence for the annual street art convention of the Terminal Kings. In his time in here, he gave us several public murals that you can find in the art district, specifically off of 13th and Champa.
What brings me to talk about Choe, besides my grandiose excitement that Denver’s art culture is rapidly growing in a tasteful fashion, is the hype surrounding the rumors and anticipation of Facebook’s stock going public and Choe’s relationship with Facebook that will soon bring him to residency in America’s top 1%. Read the rest of this entry »
Not to geek out with techie stuff, but this is really awesome.
Yesterday at the studio, a couple of us found ourselves distracted in a conversation about Mashable’s recent blog post on 3D printing– something that actually ties into one of our clients and their work at Render Plus Systems. This conversation eventually led to open mouths watching videos of 3D printers in action in anticipation for the year 2030.
The Pirate Bay recently opened a new category on their site– called “Physibles”– which consists of files that can be downloaded and materialized through 3D printing. Last week, TPB finally spoke about their mission on their blog, stating, “Today most data is born digitally. It’s not about the transition from analog to digital anymore. We don’t talk about how to rip anything without losing quality since we make perfect 1 to 1 digital copies of things. Music, movies, books, all come from the digital sphere. But we’re physical people and we need objects to touch sometimes as well! We believe that the next step in copying will be made from digital form into physical form. It will be physical objects.” How cool is this? Read the rest of this entry »
“Today’s all-access mediascape has flattened out many areas of expertise, casting shadows of doubt upon the future of journalism, graphic design, book publishing, and other specialized practices.”-Ellen Lupton
In Richard Poynor’s article, “Read All That? You Must Be Kidding Me”, recently published on The Design Observer, he analyzes Cooper-Hewitt curator Ellen Lupton and her articulated essay on today’s design culture, entitled “Reading and Writing,” a featured text in Graphic Design: Now in Production (a current survey on American design culture) that questions the role of written work in relation to visual or graphic design. After much analysis, Poynor arrives at the conclusive statement that though not always read by everyone, long-form writing does still possess a great value in curating visual projects, and it’s absence would be an absolute “impoverishment.” Read the rest of this entry »
The rate at which our culture is evolving is on an exponential incline. With life moving at its current pace, the thought of being absent for a month, even a week for the holidays, is terrifying. We may miss out on being part of a crucial stepping-stone in the future of technology. Trends are hard to predict; however, based on what we’ve seen during the past six months, we’ve compiled a list of what we anticipate to be some of the leading online trends—from social media and content marketing to design—that will keep the peanut gallery talking throughout the next six months. Cheers to the “Year of the Digital Marketer.”
Quarterly Co. is a subscription service that lets you receive awesome things in the mail. You can subscribe to people you find interesting and, once every three months, they will send you a package right to your doorstep. (…) Quarterly is all about the contributors who are choosing new and exciting things to send to you.
We really dig the idea of receiving physical thoughtful gift — for which you pay a subscription fee in advance, of course. In these days, you really get excited when something besides bills and catalogs arrives in the mail. Don’t deny it, when you order online you keep checking the tracking number for updates, we all do. And you know exactly what you’re going to get.
Now imagine you don’t know what it’ll be but it’s something from an artist you picked, that you are interested in his/her thoughts and how will those translate into a quarterly curated piece. That’s quarterly.co, good ideas in your mail.
Learn the skills you need to a copywriter, in real-life.
Be challenged by diverse range of marketing and content writing.
Be a part of concept development and creative strategy.
Stroll leisurely for an espresso each day at 3PM.
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You need creativity, big ideas, small ideas, the ability to think visually and the ability to fill a blank page with copy that fulfills the brief. You need to know the difference between a benefit and a feature. If you have research experience and know how to dig up facts, bonus points for you.
You need to be a web native, know how copy connects to SEO practices and SEO results. You need to be able to generate a list of keywords around a topic and weave them into body copy. If you have experience writing for Google AdWords, bonus points for you.
You need a basic knowledge of social media, how to share and promote content across the web. If you write a blog of your own which you share through Twitter and Facebook, bonus points for you.
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Start = immediately
End = By Dec 31st
Hours = preferably full-time, but negotiable.
Compensation = Our camaraderie and mentoring.
How to apply:
Send us:
• A short missive about who you are and what what makes you tick.
• PDF of portfolio samples or a link to your portfolio site.Send to: jeff@herodesignstudio.comIf we dig your work and your writing, we’ll call you in for an interview.
Learn the skills you need, to be more than an intern.
Be challenged by diverse range of digital and traditional projects.
Earn a position on a focused, hard-working creative team.
Take an espresso break at 3PM everyday.
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You need creativity, great ideas, crappy ideas, the ability to think like the market, the ability to fill a blank page with a design that reflects the brief and the ability to express yourself well through writing. If you can illustrate, hand-letter or draw with any modicum of skill, bonus points for you.
You need to be a web native, know how it works and how to make it work for you. You need a basic knowledge of HTML, CSS, Javascript and PHP. You need to have good instincts for designing user experiences and one eye on the trends and technologies that are pushing the web forward. If you have substantial page markup or coding experience, bonus points for you.
You need to have a basic knowledge of print design and print production. You need to be comfortable with your design software and striving to master it. If you have done some video production, have motion graphic or video editing experience, then bonus points for you.
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Start = immediately
End = By Dec 31st
Hours = preferably full-time, but negotiable.
Compensation = Our camaraderie and mentoring.
How to apply:
Send us:
• A short missive about who you are and what what makes you tick.
• PDF of portfolio samples or a link to your portfolio site.Send to: jeff@herodesignstudio.comIf we dig your work and your writing, we’ll call you in for an interview.
Innovation is a dangerous goal in advertising. Obviously, the industry has to keep on moving forward, and needless to say is that you can’t show the audience the same stuff all the time because they grow tired of it. You can justify it by saying that it is coherent with your message, but that’s not enough. If you’re going to try to stand out in the clutter that the airwaves are and get possitive feedback, you have to do it right.
Here’s an example of what we believe is unnecessary, this campaign for Kia Picanto. Was it really necessary to spend 1,800 hours painting 900 fingernails for a 30-second stop motion piece?
They can always say that they “outbest anyone at putting a whole lot of effort in getting a bunch of stuff in a small place”. But, having at hand graphic design tools that can do the same work faster… It’s a waste of money and manpower that could be invested in other campaign components.
The campaign has worked pretty well online, you can’t deny that — over 3M views on Youtube — but we would like to take a look at how it has boosted Kia’s sales in Korea.
Delicious and crafty work by director John Kelly for Chipotle Mexican Grill (our local). We’ll file this in the “I Wish We Will Get To Do That One Day” bin. Kelly has recently released a behind the scenes video and stills of the production process. The craft, creativity and innovation of the piece is evident.
