Learn the skills you need, to be more than an intern.
Be challenged by diverse range of digital and traditional projects.
Earn a position on a focused, hard-working creative team.
Take an espresso break at 3PM everyday.
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You need creativity, great ideas, crappy ideas, the ability to think like the market, the ability to fill a blank page with a design that reflects the brief and the ability to express yourself well through writing. If you can illustrate, hand-letter or draw with any modicum of skill, bonus points for you.
You need to be a web native, know how it works and how to make it work for you. You need a basic knowledge of HTML, CSS, Javascript and PHP. You need to have good instincts for designing user experiences and one eye on the trends and technologies that are pushing the web forward. If you have substantial page markup or coding experience, bonus points for you.
You need to have a basic knowledge of print design and print production. You need to be comfortable with your design software and striving to master it. If you have done some video production, have motion graphic or video editing experience, then bonus points for you.
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Start = immediately
End = By Dec 31st
Hours = preferably full-time, but negotiable.
Compensation = Our camaraderie and mentoring.
How to apply:
Send us:
• A short missive about who you are and what what makes you tick.
• PDF of portfolio samples or a link to your portfolio site.Send to: jeff@herodesignstudio.comIf we dig your work and your writing, we’ll call you in for an interview.
Innovation is a dangerous goal in advertising. Obviously, the industry has to keep on moving forward, and needless to say is that you can’t show the audience the same stuff all the time because they grow tired of it. You can justify it by saying that it is coherent with your message, but that’s not enough. If you’re going to try to stand out in the clutter that the airwaves are and get possitive feedback, you have to do it right.
Here’s an example of what we believe is unnecessary, this campaign for Kia Picanto. Was it really necessary to spend 1,800 hours painting 900 fingernails for a 30-second stop motion piece?
They can always say that they “outbest anyone at putting a whole lot of effort in getting a bunch of stuff in a small place”. But, having at hand graphic design tools that can do the same work faster… It’s a waste of money and manpower that could be invested in other campaign components.
The campaign has worked pretty well online, you can’t deny that — over 3M views on Youtube — but we would like to take a look at how it has boosted Kia’s sales in Korea.
Delicious and crafty work by director John Kelly for Chipotle Mexican Grill (our local). We’ll file this in the “I Wish We Will Get To Do That One Day” bin. Kelly has recently released a behind the scenes video and stills of the production process. The craft, creativity and innovation of the piece is evident.
Design Thinking is a topic we like to follow. We only wish we could have attended this recent conference.
from Imprint:
The New York City Chapter of the Industrial Designers Society of America and innovation consultancy Fahrenheit 212 collaborated last month on a very successful event entitled, Design Thinking: Dead or Alive? A stellar panel of voices, including Stephan Clambaneva, Debera Johnson, Cliff Kuang, Bill Moggridge, Mark Payne, Helen Walters and moderator Allan Chochinov, gathered at Fahrenheit 212’s expanding offices to discuss design thinking.
This could easily be the background of Quick draw wins, an Ogilvy Malaysia campaign for Pictionary that receive a Gold at the last Cannes Lions Festival.
Quick draw wins is composed of three well-illustrated, humorous prints that sharply represent the essence of Pictionary.
Because those threatened by the shape of a perfect circle can also be winners. Everything doesn’t need to be complex to work, sometimes the easy way is the best way.
What would you do if you wake up one day and realize you’re surrounded by more paper than is needed? Well, you could do as Barcelona-based guerrilla marketing agency Poko did and come up with the business card stamp. “We never run out of business cards. And we feel better about ourselves”, says Joan Alvares, Poko founder.
He has been stamping everything he was able to, which makes for some fun stories:
“At the Mobile World Congress, after requesting a meeting with the business executive of a well-known multinational corporation, we shook hands and he said:
- I’ll check my schedule tomorrow and I’ll propose a date for the meeting. Give me your email.
- I’m afraid I already did.
At home he got it, while washing his hands.”
“At the Entrepreneurs Fair, a designer asked me for a business card so he could send me his portfolio.
- Excuse me, but you gave me your metro ticket…
- Yeah, when are you coming to the office?
That day, he left his motorbike at home and use the public transport.”
“A friend complimented me after running into each other at an important festival held at Barcelona’s Contemporary Culture Center:
- I didn’t know you were sponsoring the event…
- Neither did I…
Yup, I was bored so I stamped a bunch of three-page leaflets”.
We took a look at Jon Pareles’ article on the NY Times regarding the, much desired, imminent arrival of Cloud services. He points out some fairly interesting ideas about the pros and cons of this long-waited service.
Jon Pareles has been a music critic for 30 years and, because of that, he has an amount of albums that would make most of music lovers happy forever. But this also has a downside, he has “amassed more vinyl, CDs and digital files than he knows what to do with”. And “periodic weeding will not keep up with the 20-30 discs that arrive in the daily mailbag”.
Situations like this make the Cloud a need, a salvation to those who are suffering from musical Diogenes syndrome. However, as Pareles accurately points out “iTunes Match as currently described will in effect launder music that was copied illicitly, replacing home-ripped files with standardized, good quality 256 kbps iTunes Plus AAC files. But now record labels and publishers will receive 70 percent of Apple’s fee.” Read the rest of this entry »
Hiring a design agency, like Hero Design Studio, and participating in the creative process can be challenging for many business people. In this video Hero principal, Jeff Mason, shares his thoughts the project brief—an important way clients can contribute their expertise and get the best from the design team.
This is Hero's place to share insights, ideas and best practices in web design, branding and inbound marketing. We hope these posts will be a catalyst for your success.
The CEO of our client UrgentRx, Jordan Eisenberg, was part of 
