Clients, Your Designer Needs Your Input.
Hiring a design agency, like Hero Design Studio, and participating in the creative process can be challenging for many business people. In this video Hero principal, Jeff Mason, shares his thoughts the project brief—an important way clients can contribute their expertise and get the best from the design team.
The project brief is the first step of the creative process. It outlines goals for the project, includes information about audience and markets, and serves as an essential point of reference for both clients and designers. To help you jump start your next design project, we’ve included a copy of the Project Brief we use at Hero.
Other videos in this series:
Hero Smarts is a video blog series where we
share things we’ve learned about design, marketing
and business.
