Everyone should be a designer. That means you.

Pinterest’s Founding Designer Shares His Dead-Simple Design Philosophy

I’ve long contended that everyone can be a designer. It’s a point of view that comes from the ideas around design thinking. For decades the meaning of the word “design” has been rooted in the visual veneer of art, objects and products. As we’ve woven digital technology into our lives, we’ve all become acutely aware of design’s value and broader meaning. Everyday folks now use phrases like User Experience—correctly. Through their daily, growing exposure to good design (Target, Apple, Samsung, Google, Expedia), that word has taken on its full and proper meaning.

Design isn’t just wire frames or visual style; it’s about the product, the experience, as a whole.

Sahil Lavingia, part of the Pinterest design team, writes in an article for CoDesign about the Pinterest design philosphy and the need for all of us to join the creative process and be a designer.

I agree, we all need designers. But I’d argue that we already have them. They’re us: you and me. Design shouldn’t be designated a specific function or industry. The discipline is just as fundamental as technology and profit are to a business that it doesn’t need to be isolated to a single role. It should be considered part of every role.

Sahil’s views echo my own. It’s a great read. Get it all here.



Posted By: Jeff  March 7th, 2012


Category: Design

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