Everyone should be a designer. That means you.
I’ve long contended that everyone can be a designer. It’s a point of view that comes from the ideas around design thinking. For decades the meaning of the word “design” has been rooted in the visual veneer of art, objects and products. As we’ve woven digital technology into our lives, we’ve all become acutely aware of design’s value and broader meaning. Everyday folks now use phrases like User Experience—correctly. Through their daily, growing exposure to good design (Target, Apple, Samsung, Google, Expedia), that word has taken on its full and proper meaning.
Design isn’t just wire frames or visual style; it’s about the product, the experience, as a whole.
I agree, we all need designers. But I’d argue that we already have them. They’re us: you and me. Design shouldn’t be designated a specific function or industry. The discipline is just as fundamental as technology and profit are to a business that it doesn’t need to be isolated to a single role. It should be considered part of every role.
Sahil’s views echo my own. It’s a great read. Get it all here.