4 Useful Tools for Finding
the Right Keywords For You
If you’re not experiencing the web traffic you’d hoped for, your keywords may be to blame. Keywords play such a critical role in SEO that they can literally make or break your presence online. Thankfully, there are some easy ways to find the right words to define your business–it’s simply a matter of using the right keyword research tools for the job.
Tool #1: Analytic Software
There are several software packages that allow you to research and monitor which keywords are the most relevant for your industry; however, HubSpot and Google Analytics are probably the strongest in the field. Both of these keyword research tools allow you to identify which keywords are already being used by individuals to find your site online, as well as other commonly used keywords for your industry. It’s a great start for tracking what works and what doesn’t.
Tool #2: Google AdWords
Google AdWords is another top keyword research tool that lets you input the keywords you’re already using, and then provides you with a list of related keywords that you might want to incorporate in your content. It shows how frequently those keywords are used by other businesses, so you can make an informed decision on whether to hop on the bandwagon or branch out on your own.
Tool #3: Google Insights for Search
So simple—yet so informative. Google Insights. Just type in a keyword and you’ll see everything from related search terms, to usage trends over time, to which countries have the greatest number of individuals who search using that parameter.
Tool #4: Keyword Grader
Offered through HubSpot, Keyword Grader helps you optimize the keywords within your content and then tracks which ones are actually delivering. The additional tracking features ensure that you have the information you need to make the most of each keyword you use.
First Getting Started On Your Own:
It’s important to remember that even if you choose not to use one of these keyword research tools, you can still make big improvements in your web traffic by making a few simple changes. First, make your keywords as specific as possible. By using long-tail keywords (2-5 word phrases that really highlight your product or business), you’ll be able to hone in on an audience that is searching for exactly what you have to offer. That will make your leads more productive.
Don’t forget to use your location as a keyword. Individuals often add a specific region or city to their search parameters. Make it easy for them to find you by adding the same information to your online content.
Finally, be persistent and consistent. The online marketplace is constantly changing and you need to be prepared to change with it. It pays to stay on top of your industry’s popular keywords and web search trends. Make it a part of your regular routine to evaluate what’s working and what isn’t. Need help figuring out which keywords are the best fit to your company? Are you pigeonholed into one corner of an industry and want to expand your online presence through using different keywords? Contact us to talk about the language that surrounds your business and how we can expand it. Together, we can figure out which verbiage is yours. Let’s start doing.
