Learn Selling from a Drag Queen
Last night I watched an episode of Ru Paul’s Drag Race. A reality show competition of drag queen divas. It has all the things you would expect a show like this to have, the drama, the camp and the predictability. But it had one more unexpected thing, lessons in selling.
If there’s one skill common to all good drag queens, it’s the ability to sell. They know how to sell a whole package, to create a persona, wrap it up in a show and deliver it in a song. They do this so well we suspend dis-belief and are captivated by a performance so ballsy that it commands our attention. Ever wish you could do that? I’m not talking about the drag, I’m talking about the selling. I’m talking about casting aside your fears and creating selling show. One that your prospect can’t ignore.
The thing that sparked this thought for me was something one of the contestants said. She said that by wearing a costume she was able to overcome her fears, transcend herself and be the character who could do all those brash and captivating things on stage. Doing this, she was able to make it through difficult times of self-doubt and create success. Could it be the key to your sales success? I say yes.
Of course I don’t mean you should join the drag show and start looking for a sequined gown. I mean you should create a sales persona, create a costume and put on a fearless show for your prospects. Your persona could be the seasoned vet or the whip-smart MBA. Find the most powerful part of your personality and amplify it. Make a costume. It could be a suit, it could jeans—it doesn’t have to be fancy. Think about Steve Jobs. What’s his costume? It’s no accident he wears the same outfit at every presentation. Just make sure to “own it”, like a drag queen. When you wear your costume you’ll have the permission and courage to be the most captivating version of yourself. Then put yourself on stage and command the attention of your audience. For at least as long as it takes to sing I Will Survive.
Well said. I never thought I would agree with this opinion, but I'm starting to see things from a different angle. I have to research more on this as it seems very interesting. One thing I don't get though is how everything is related together.
- spam
- offensive
- disagree
- off topic
Like