Less Impact. More Garamond.
There are many choices we make each day that appear to be benign. In truth, though, many have negative impacts on our global environment. Take for instance, your choice of typeface. When printing a regular office document do you consider the ink consumption of the your chosen typeface? And have you considered the impact of choosing a blatant ink-hog font like an Ultra-Bold Extended will have on the environment our childrens’ children inherit? I haven’t. And I bet you haven’t either. Why would you? The impact happens at such a small scale that it is invisible to us.
Someone has thought about this though—Matt Robinson. And he created a startlingly simple way of amplifying our everyday font choices so that we can clearly see the impact they make.
Take a look at Matt’s project Measuring Type on his site www.matthewrobinson.co.uk
