Lots of Talk About Ideas.
I’ve noticed a lot of talk lately about the value of IDEAS. At Hero the value of ideas and the value of design is an on-going topic we believe is central to the services we provide our clients. I’ll use this post to catalog things I’ve been hearing lately and older references I’ve used to inform my thinking.
Add your comments and send me links to articles you’ve found helpful in framing this topic for you.
Ideas Are a Dime a Dozen.
From theSmartUp.
What really separates the millions of ideas from the next greatest mousetrap is someone with a clear vision, passion and wherewithal to push through all the hurdles and bring that product/idea to market. Read more>>
The Value of Ideas
From Scott Adams, creator of Dilbert.
I’ve long been fascinated by the common human illusion that ideas can be sorted into good and bad, when all experience shows this not to be the case. We could play the game all day long where I describe a simply terrible idea and then tell you about the people who got rich implementing it just right. Read more >>
Why Design Matters
From Businessweek. By Diego Rodriguez, Partner IDEO.
Good design does not always equal good business. But good business outcomes—especially when the goal is to create new sources of value in the world—are most often achieved through a well-structured design process that is more holistic and inclusive than the notion of good design. Read more>>
How Design Adds Value
From Luminant Design.
A quick explanation on how Design is an investment. You may wonder why hire a designer? Is it worth the investment of time and money? What is important to understand about design is that it is practice that fills a need. Design solutions are engineered through the problem solving of an objective. Read more>>
