January 4th, 2010
New Ideas For A New Year
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We like the New Year. It always feels like a fresh start. After a crazy year of change and uncertainty, we’re certainly ready for a new beginning. Yet through the chaos of 2009, and maybe because of it, great ideas still emerged.
This New Year we thought we’d share three of our favorite ideas from 2009. In some way each of these challenged us re-think what we know about being designers, building a business and serving our clients. They’ve been inspiring and useful to Hero, we hope they’ll spark some creative thinking in you, too.
Happy New Year
from everyone at Hero.
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What Matters Now (ebook) |
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| We found this gem on Seth Godin’s blog. It’s a free ebook with more than seventy big thinkers, each sharing an idea to think about as we head into the new year. |
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| Read it here… |
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Speak Human (book) |
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Small companies now have the advantage in marketing communications—big companies are playing catch-up.
Eric Karjaluoto, from SmashLab and ideasonideas.com, writes about how the little guy can take advantage of the shift away from mass media. This is not your typical marketing book. Really it’s not. |
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| Find it here… |
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The Ad Contrarian (ebook) |
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| In a world filled with double-sided marketing speak and brand babble the Ad Contrarian is a unique and refreshing voice. Bob Hoffman, The Ad Contrarian, talks straight about advertising, branding and what agencies should really be doing for their clients. We use his ebook as a compass for our work, referring back to it everytime we feel ourselves straying off course. |
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| Read it here… |
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