Keyword Strategy Is
Your SEO Foundation
Keywords stand as the foundation for optimizing your presence online through content marketing. Creating a well defined keyword strategy for search engine optimization early on in the process of designing or updating your website will help focus your efforts on content in a way that positively impacts your company’s ability to obtain positive search results.
HERO’s Predictions for 2012
…because, well, everyone has a list.
The rate at which our culture is evolving is on an exponential incline. With life moving at its current pace, the thought of being absent for a month, even a week for the holidays, is terrifying. We may miss out on being part of a crucial stepping-stone in the future of technology. Trends are hard to predict; however, based on what we’ve seen during the past six months, we’ve compiled a list of what we anticipate to be some of the leading online trends—from social media and content marketing to design—that will keep the peanut gallery talking throughout the next six months. Cheers to the “Year of the Digital Marketer.”
A Winning Inbound Marketing Strategy
Many small businesses tend to think an affordable marketing campaign is nearly impossible, as many face small budgets that are torn between production and marketing. Inbound marketing strategies can really make an impact when working on a budget. Yet, an inbound strategy can substantially cut down on overhead costs while still providing a significant return on investment. Read the rest of this entry »
LinkedIn’s Organic Social Medium
There’s an appropriate time and place for everything, and LinkedIn has found its niche, leading the way as the primary business platform of Social Media and keeping it as just that: for professional use only. A well-developed site, with millions of users, LinkedIn’s lesser-known reputation has somehow resisted the spamming and chatter of other social networking sites. While Facebook was concerned with tagging photos of last weekend’s BBQ, LinkedIn laid the groundwork to help professionals to develop a business strategy that fully avoids mixing business with leisure. Read the rest of this entry »
Moving Forward With Social Media
Social Media is imperative to competitive marketing and is an easy way to promote your business with minimal setup required. With the growing number of Social Media users today, having your business on a diverse number of readily available platforms will heighten the chance of your site being found in search engines that extend further than simply Google. And, the best part of it all? It’s free. A golden ticket to connect your inbound marketing strategy to real life people. Read the rest of this entry »
Our 6 Degrees of Separation Has Officially Dropped to 4.
Using data based on the links among 721 million Facebook users, recent information has presented that the once perceived “six degrees of separation” back in 1967–aka the average number of acquaintances separating any two people in the United States– now actually weighs in today at 4.37. On the global scale, that number is only slightly higher at 4.74. No one can deny that Social Media is to thank for making the world even smaller while simultaneously expanding social connections and widening educational opportunities. Maybe you think Social Media is annoying and redundant, but we think that the science behind it is pretty cool. Online social behaviors say a lot about who we are as a species, and who knows, maybe in 2012 that 4.37 will be an even smaller number. We dare you to re-post and share this. Let’s see how far it goes.
source: holykaw.alltop.com
3 Online Marketing Mistakes You’re Making Right Now.
Mistakes are never intentional, especially when it comes to marketing your own business. Yet, with what seems like a never-ending amount of the “little things” to remember when keeping your business organized online, it’s easy to miss something important as the playing field seems to be constantly changing. We’ve compiled a short list of mistakes that even the pro’s make, so if you’re guilty of any one of these, you’re not alone. Read the rest of this entry »
Jeff Mason. Making Things and
Solving Problems.
Jeff Mason, Hero Design Studio’s Principal and Design Director,Like many in the creative industries, I’ve taken a winding path to land where I am today—the owner and director of a design studio. I started in music, then move to product design, graphic design, web design and finally, now, some combination of all.
In the current state of design and marketing, I find all my past experiences converging into a skill-set of creative communication. Gone are the mass media days of my youth. They’ve been replaced by connected conversations and branded experiences that rely on a designer’s empathy and a craft-person’s skill. Read the rest of this entry »
Search Is Highly Influential On The Buying Process.
When not busy sending us search results, Google spends its time researching the market and buying behavior. What their latest findings show is that search, online-research and social sharing combined have become the most influential sector of your marketing ecosystem. So influential, in fact, that in 2011 people’s pre-purchase research included 10.4 sources. Up from 5.4 sources in 2010. What we’re now seeing now is a fundamental re-wiring of the buying process. Read the rest of this entry »
Inbound and Outbound Marketing: Do You Know the Difference?
An online business or a physical business with an online presence has the option of using outbound or inbound marketing to bring in customers. The two concepts are worlds apart. First, let’s define the outbound marketing concept as traditional advertising, (i.e., television and radio ads, direct mail, billboards, newspaper and magazine advertising are all outbound advertising avenues to get you in front of customers). Conversely, inbound marketing brings customers to you. Read the rest of this entry »
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