Seth Godin Has It Right.
Seth Godin’s blog is one of my favorite daily reads. Today he writes about the client’s role in the creative process. It’s a great list of dos, don’ts and straight talk about fostering innovation and leading a creative team to success. At Hero, helping clients become more informed marketers is one of our goals. Seth’s post, How to be a great client, is full of insights every client will find useful.
