Sharp Thinkers & Digital Guides. Part 2.
Around Hero we’re still feeling inspired by the Boulder Digital workshop 2 weeks ago. We’re clicking through the presentation decks almost daily, encorporating what we learned into our thinking. One of the workshop decks, A Generation Has to Die by Edward Boches, has become a bit of a touchstone for us.
It’s a sharp overview of the changes taking place in the minds and behaviors of consumers in this post-digital age. Its also a wake-up call for marketers and agencies who are still clinging to things as they were.
In his blog post New Jersey, Facebook, social media and the pace of change Edward says:
“It’s time for brands to understand all the different ways in which consumers engage with content, media, technology and each other and then learn to create experiences, utility and social value, along with an invitation to participate.”
That pretty much sums it up for me.
Read more of Edward’s insights on his blog Creativity UnBound
Follow him on Twitter @edwardboches
Check out the great work at Mullen
