Sharp Thinkers & Digital Guides. Part 3.
This week’s Sharp Thinker is someone everyone in PR, marketing and social media should get to know, Brian Solis.
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.
Brian’s recent work with Jess Thomas on The Conversation Prism has been pretty visible on SoMe channels and in the design community, so you may have already seen their infographic (shown above). But there is also an excellent blog on the site which both Brian and Jess are contributing to.
One recent post from Brian, Using the Conversation Prism to Establish a Conversation Index, is an excellent primer on how organizations can learn to participate in social networks. And how they can learn to integrate “marketing, service, sociology, psychology, creativity, sales, and a dedicated practice of transparent Social Customer Relationship Management”. Great stuff.
Read the article: Using the Conversation Prism to Establish a Conversation Index
Read Brian’s blog: http://www.briansolis.com
