The Dutch Stutter Foundation asks us to be patient
We love when design is key in effective communication. And it’s definitely a plus when it delivers social responsible content.
So, of course, we love this billboard set in Amsterdam by agency Y&R Not Just Film —with the collaboration of out-of-home advertising company JCDecaux— for the Dutch Stutter Foundation
It’s clever, visual, simple, and contains a powerful message.
Innovation is a dangerous goal in advertising. Obviously, the industry has to keep on moving forward, and needless to say is that you can’t show the audience the same stuff all the time because they grow tired of it. You can justify it by saying that it is coherent with your message, but that’s not enough. If you’re going to try to stand out in the clutter that the airwaves are and get possitive feedback, you have to do it right.
Here’s an example of what we believe is unnecessary, this campaign for Kia Picanto. Was it really necessary to spend 1,800 hours painting 900 fingernails for a 30-second stop motion piece?
They can always say that they “outbest anyone at putting a whole lot of effort in getting a bunch of stuff in a small place”. But, having at hand graphic design tools that can do the same work faster… It’s a waste of money and manpower that could be invested in other campaign components.
The campaign has worked pretty well online, you can’t deny that — over 3M views on Youtube — but we would like to take a look at how it has boosted Kia’s sales in Korea.
The use of Augmented Reality nowadays is pretty much limited to funny/entertaining stuff . It’s treated more as a game or a cool feature rather than something profitable.
Moving away from these uses, the German Green Party’s Berlin chapter — alongside with Augmented Reality company Metaio — has launched a mobile app that lets users discuss about the city’s environmental issues.
Aiming the mobile device to a point of interest will make an overlay pop up showing other users’ thoughts over that issue allowing the user to share their own opinion about it.
In addition to this, when users aim the app to one of the Green Party’s billboard, one of the party candidates will discuss in depth the matter portrayed on the billboard.
This is a really interesting take on new ways of maximizing the reach of a political campaign and the approach to hesitant voters outside the mass media. Especially having in mind the high number of political parties in European countries, where most of the time parties don’t get the majority vote as it’s scattered.
As seen on www.readwriteweb.com
It looks like the Dairy Farmers of Canada ad campaign has set a precedent. Maybe the economical crisis is making creative minds sharper when it comes to get the point across as fast as possible and still deliver strong content. Or maybe it’s just the ability to extrapolate the product’s qualities into attractive, one-of-a-kind commercials.
Anyway, this Audi campaign focuses on some of the A1 model’s characteristics, making clear the fact that you don’t have to buy a big car to enjoy big features. Audi can “condense” all those features into a tiny car, and they show them one by one.
Connect Your Marketing with Your Audience.
Marketing success requires making a connection with your audience. Connecting with your audience means first understanding what’s important to them. Hero principal, Jeff Mason, shares his thoughts on the importance of your audience’s interests and needs when crafting your marketing message.
Clients, Your Designer Needs Your Input.
Hiring a design agency, like Hero Design Studio, and participating in the creative process can be challenging for many business people. In this video Hero principal, Jeff Mason, shares his thoughts the project brief—an important way clients can contribute their expertise and get the best from the design team.
A tip ‘o the hat to Microsoft for this self-effacing campaign to hasten the demise of Internet Explorer 6. IE6 is the nemesis of every standards-loving web-coder that has ever lived and its death rattle can’t come quickly enough.
Though I’m giving MSFT props, I’m sure this idea came from an ad agency, maybe CP+B, who’s dev teams were fed up and who’s account teams were able to convince Steve Balmer this campaign would earn good PR. And look, it did.
Check out the website here.
The Future of Advertising Isn’t Advertising – by William Owen
An excellent post from William Owen of Made by Many the covers his recent presentation at the APA International Content Summit 2010.
…advertising is losing its dominant place at the centre of communication between brands and customers; its influence is waning and it’s under attack: there’s a big shift happening and awareness of this is moving mainstream. This talk asks: Why? And what does the new model look like?
Fifteen years ago when I started in design and advertising every agency was busy naming its proprietary process for branding, positioning, research, etc. They all had self-important names like Brand Truth Discovery Process and a cool flow chart to go with it. At the time I didn’t understand what the hell those agencies were talking about and I didn’t understand why it had to have a name. Some would say we’ve evolved past those chest puffing days—others, like the Ad Contrarian, would disagree. But either way, I’ve come to understand why agencies do it. Hell, I’ve even named some of my own creative frameworks. (You’ll read about the Marketing Ecosystem in a future post.) They do it for one simple reason: it’s easier to sell it when its real. Read the rest of this entry »
This is How to Use Social Media for Advertising.
A powerful way to connect a social cause to people who can contribute to the solution.
(via @faris, via hansliesen)
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