A Website Redesign Requires
Ongoing Improvements.

The key to improving the performance of your website, over time, is to constantly improve the effectiveness of your conversion paths. A conversion path is the sum of steps a person takes to respond to an offer on your site while becoming a lead for your business. In a website redesign, it’s important to look at your current conversion path and see where it needs improvement.   The offer might be an eBook and the visitor might enter the conversion path from a blog post or email, as you may after leaving this site. Making ongoing improvements to each element in the path means higher landing page conversion rates and an ever-increasing number of leads. Inbound Marketing Conversion Path Read the rest of this entry »

Posted By: Jeff  February 1st, 2012

Oh, So Responsive Design.

Responzive Design, Responsively Illustrated.

If it’s not responsive, it’s crap!

(Say it with a Scottish accent)

A great site put together by James Mellers of THISMANSLIFE.COM solves a problem we’ve already run into, how to explain responsive design to your client.

“Resize your browser to reveal just a handful of the kind of devices you should expect web pages to be viewed on. Each device illustration is rendered using the same basic HTML which adapts its appearance to the changing viewport size, representing different devices accordingly. This is achieved using media queries to apply different CSS rules for different sizes. This experiment is intended to illustrate the basic premise of responsive web design and the power of CSS to tackle it.” Read the rest of this entry »

Posted By: Jeff  January 6th, 2012