So Drawn. So Long. So Good.

This video hit my inbox one day after reading Khoi Vinh’s lament about the absence of illustration in online publications, The Sad Story of Illustration on the Web. The two seem to counter balance each other. Read the rest of this entry »

InNOvation in advertising

Innovation is a dangerous goal in advertising. Obviously, the industry has to keep on moving forward, and needless to say is that you can’t show the audience the same stuff all the time because they grow tired of it. You can justify it by saying that it is coherent with your message, but that’s not enough. If you’re going to try to stand out in the clutter that the airwaves are and get possitive feedback, you have to do it right.

Here’s an example of what we believe is unnecessary, this campaign for Kia Picanto. Was it really necessary to spend 1,800 hours painting 900 fingernails for a 30-second stop motion piece?

They can always say that they “outbest anyone at putting a whole lot of effort in getting a bunch of stuff in a small place”. But, having at hand graphic design tools that can do the same work faster… It’s a waste of money and manpower that could be invested in other campaign components.

The campaign has worked pretty well online, you can’t deny that — over 3M views on Youtube — but we would like to take a look at how it has boosted Kia’s sales in Korea.

Sanjay Patel Interview from Grain Edit

Catching up on my RSS feeds this morning I came across this interview with Sanjay Patel about his just released book Ramayana: Divine Loophole.

from Grain Edit…

As one of the core legends of Hindu mythology, Ramayana recounts a tale of Rama, a god-turned-prince, and his quest to rescue his wife Sita after she was kidnapped by a demon king. Sanjay is able to breath new life into this 2500-year-old epic tale with over 150 pages of lush, detailed illustrations.

The quality of Sanjay’s work is amazing and the interview provides surprising insights into the personal motivations of a professional illustrator. We’re definitely going to add this book to our studio collection. There is also a limited edition silk screened poster that is signed and still available.

Read the full interview here>>

Find the book here>>

And the poster here>>

The Earth on the Back of the Giant Turtle and Other Odd Titles

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