So yeah, you have a pretty well-fanned Facebook page but you may don’t really know how they interact with your brand nor how you interact with them, how strong is that engagement.
Moontoast has created this infographic explaining how the different ways of “liking” affect the communication with your audience and their friends, the data you get from this “likers”, and it also shows the different fan profiles you can find on Facebook.
In the daily rush of social media we often can’t see the big picture. We can’t see just how many people are involved in these online tools. And we can’t see just who they are. Well the big picture just got a little clearer thanks to the folks at Digital Surgeons. Read the rest of this entry »
First of all, the format of these RSA presentations is excellent. I love the animation.
Second, what role does design and we as designers play in bringing about a more empathic world? We now have the communication tools to reach around the globe instantly. How do we align our communications to the elevation of all people and not just the increase of commerce?
There are many choices we make each day that appear to be benign. In truth, though, many have negative impacts on our global environment. Take for instance, your choice of typeface. When printing a regular office document do you consider the ink consumption of the your chosen typeface? And have you considered the impact of choosing a blatant ink-hog font like an Ultra-Bold Extended will have on the environment our childrens’ children inherit? I haven’t. And I bet you haven’t either. Why would you? The impact happens at such a small scale that it is invisible to us.
Someone has thought about this though—Matt Robinson. And he created a startlingly simple way of amplifying our everyday font choices so that we can clearly see the impact they make.
The idea of “design for all” continues to work its way into our lives. Especially our business lives. Magazines like Fast Company and Good are bringing smart design to the forefront of business thinking. In fact, I’m not sure that either are actually business titles anymore. They both seem like some new version of CommArts that connects the dots between creative ideas and business results. In our head long rush towards measurable ROI, maybe this is what designers will be taking into the bathroom instead of the Print’s regional design annual. Read the rest of this entry »
Posted By: Jeff November 21st, 2009
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