This Friday, art galleries across Denver will open their doors to lively gatherings of art goers, just like they do every month for the First Friday Art Walk. This year, though, denizens of the arts will have a new guide for their First Friday stroll, the Denver Gallery Guide. The Gallery Guide brings together all the art neighborhoods of Denver into one interactive map that lets you explore the venues in each area. The site is beautifully designed, fast and intuitive to use. It’s been awhile since I’ve seen a better use of a map metaphor as the main navigation. Read the rest of this entry »
Your website is not a one and done deal. It requires constant improvement. A weekly, if not daily, review of your website metrics will be the way you identify areas that need work. Of course, knowing which metrics are valuable and which are just distractions is important. Where is your focus on your metrics? Do you have an eye on every angle? Read the rest of this entry »
The key to improving the performance of your website, over time, is to constantly improve the effectiveness of your conversion paths. A conversion path is the sum of steps a person takes to respond to an offer on your site while becoming a lead for your business. In a website redesign, it’s important to look at your current conversion path and see where it needs improvement. The offer might be an eBook and the visitor might enter the conversion path from a blog post or email, as you may after leaving this site. Making ongoing improvements to each element in the path means higher landing page conversion rates and an ever-increasing number of leads. Read the rest of this entry »
If there’s one thing you should be doing to dramatically improve your online marketing ROI today, it would be to use landing pages on your website. If your website isn’t already focused on lead generation, then it’s likely that your site has no true landing pages. If it does, bonus points for you. Regardless, we’ll show you how to make them better. Read the rest of this entry »
“If you build it, they will come.”
Unfortunately, this statement doesn’t apply to websites the same way it does to baseball fields. In order to redesign your website to truly work for your business, it needs to actively reach out to potential customers by appearing in their Google searches and showing up in their social media networks. To do this, your site needs continuously updated and original content that connects with your customers’ interests as well as the keywords they are already using for web searches.
If your current website doesn’t include a blog or other pages to incorporate on-going content publishing, then this need has to be addressed in your redesign planning. Read the rest of this entry »
When you create a marketing-focused, lead generating website you need to understand that any page may act as a home page. Visitors will find you through searches that might bring them to a blog post, a landing page, a services page or sometimes even your actual home page. Is your site fully optimized? Read the rest of this entry »
If it’s not responsive, it’s crap!
(Say it with a Scottish accent)
“Resize your browser to reveal just a handful of the kind of devices you should expect web pages to be viewed on. Each device illustration is rendered using the same basic HTML which adapts its appearance to the changing viewport size, representing different devices accordingly. This is achieved using media queries to apply different CSS rules for different sizes. This experiment is intended to illustrate the basic premise of responsive web design and the power of CSS to tackle it.” Read the rest of this entry »
The idea of quality control in online content shouldn’t be intimidating. Think of it as a challenge to write better, make better graphics and better weave your keywords into each of your blog posts, social media posts and image tags. Think of it as a way to test your skills and, hey, you may even learn something new. Hard work and organization will pay off, especially if you’re a small business competing against the marketing and advertising budgets of the big guys. Content creation is a great way to build a place for yourself on the web as you create a unique voice for your small business. Read the rest of this entry »
Though your current site needs improvement, that doesn’t mean it has no value. And before you undertake major changes you need to ensure that your current site’s assets are captured and preserved. You’ve most likely invested quite a bit of time in creating this content, so it’s important to know what to keep and what to toss. Read the rest of this entry »