How to Review Your Metrics
Before a Website Redesign

Your website is not a one and done deal. It requires constant improvement. A weekly, if not daily, review of your website metrics will be the way you identify areas that need work. Of course, knowing which metrics are valuable and which are just distractions is important. Where is your focus on your metrics? Do you have an eye on every angle? Read the rest of this entry »

Posted By: Jeff  February 7th, 2012

A Website Redesign Requires
Ongoing Improvements.

The key to improving the performance of your website, over time, is to constantly improve the effectiveness of your conversion paths. A conversion path is the sum of steps a person takes to respond to an offer on your site while becoming a lead for your business. In a website redesign, it’s important to look at your current conversion path and see where it needs improvement.   The offer might be an eBook and the visitor might enter the conversion path from a blog post or email, as you may after leaving this site. Making ongoing improvements to each element in the path means higher landing page conversion rates and an ever-increasing number of leads. Inbound Marketing Conversion Path Read the rest of this entry »

Posted By: Jeff  February 1st, 2012

Why Landing Pages are Crucial
In a Website Redesign

If there’s one thing you should be doing to dramatically improve your online marketing ROI today, it would be to use landing pages on your website. If your website isn’t already focused on lead generation, then it’s likely that your site has no true landing pages. If it does, bonus points for you. Regardless, we’ll show you how to make them better. Read the rest of this entry »

Posted By: Jeff  January 24th, 2012

Why Creating Original Content
is Crucial in Your Website Redesign

“If you build it, they will come.”

Unfortunately, this statement doesn’t apply to websites the same way it does to baseball fields. In order to redesign your website to truly work for your business, it needs to actively reach out to potential customers by appearing in their Google searches and showing up in their social media networks. To do this, your site needs continuously updated and original content that connects with your customers’ interests as well as the keywords they are already using for web searches.

If your current website doesn’t include a blog or other pages to incorporate on-going content publishing, then this need has to be addressed in your redesign planning. Read the rest of this entry »

Posted By: Jeff  January 17th, 2012

Create Every Page as a
Homepage In a Website Redesign

When you create a marketing-focused, lead generating website you need to understand that any page may act as a home page. Visitors will find you through searches that might bring them to a blog post, a landing page, a services page or sometimes even your actual home page. Is your site fully optimized? Read the rest of this entry »

Posted By: Jeff  January 10th, 2012

Making Sure Your Assets are
In Order in a Website Redesign

website redesign assets in order

Though your current site needs improvement, that doesn’t mean it has no value. And before you undertake major changes you need to ensure that your current site’s assets are captured and preserved.  You’ve most likely invested quite a bit of time in creating this content, so it’s important to know what to keep and what to toss.  Read the rest of this entry »

Posted By: Jeff  January 3rd, 2012

Is a Website Redesign Right for You?

reasons for website redesign

 

Should you scrap your current website design, structure and content and create an entirely new one? Or, should you focus on strategic improvements to your current site instead? When faced with the question of website redesign, it’s difficult to figure out what to save and what to toss; which content is valuable and worth saving and which has seen better days. There are right reasons for launching a website redesign and there are wrong reasons. The right reasons serve specific, measurable marketing goals while the wrong reasons do not. Are you designing for the right reasons? Read the rest of this entry »

Posted By: Jeff  December 29th, 2011