The Future of Advertising Isn’t Advertising – by William Owen

An excellent post from William Owen of Made by Many the covers his recent presentation at the APA International Content Summit 2010.

…advertising is losing its dominant place at the centre of communication between brands and customers; its influence is waning and it’s under attack: there’s a big shift happening and awareness of this is moving mainstream. This talk asks: Why? And what does the new model look like?

Sanjay Patel Interview from Grain Edit

Catching up on my RSS feeds this morning I came across this interview with Sanjay Patel about his just released book Ramayana: Divine Loophole.

from Grain Edit…

As one of the core legends of Hindu mythology, Ramayana recounts a tale of Rama, a god-turned-prince, and his quest to rescue his wife Sita after she was kidnapped by a demon king. Sanjay is able to breath new life into this 2500-year-old epic tale with over 150 pages of lush, detailed illustrations.

The quality of Sanjay’s work is amazing and the interview provides surprising insights into the personal motivations of a professional illustrator. We’re definitely going to add this book to our studio collection. There is also a limited edition silk screened poster that is signed and still available.

Read the full interview here>>

Find the book here>>

And the poster here>>