Making Sure Your Assets are
In Order in a Website Redesign
Though your current site needs improvement, that doesn’t mean it has no value. And before you undertake major changes you need to ensure that your current site’s assets are captured and preserved. You’ve most likely invested quite a bit of time in creating this content, so it’s important to know what to keep and what to toss.
Your site’s valuable facets include the following:
SEO Assets: Keywords / Page Titles / Page URLs / Image Alt Tags / Inbound Links
Content Assets: Blog Post Archive / Blog Post Images / On-Page Copy
Search engine optimization (SEO) is critical to your site’s success, old or new. Over time your site has built up search rankings for certain keywords. Also, other sites have linked to your content, called inbound links, which increases your site’s authority and improves overall search results. These assets need to be graded, captured and preserved so their value is not lost during the redesign process and your new, improved site maintains the search rankings you’ve earned.
The content on your site has played a substantial role in building search results, so it needs to be preserved as well. Although updating the content of a site is an essential part of the redesign process, the preservation of your site’s current content must be kept in mind. It is crucial to avoid throwing away this already existing content (for example, blog posts) because it is what is ranking you in search engines and the reason for your current web traffic.
Here’s a check list to help you keep your site’s assets safe:
- Determine how many pages you have.
- Figure out which pages are most popular/powerful.
- Determine how many inbound links you have.
- Establish where these links are coming from.
- Look up what interior pages have inbound links.
- Figure out which inbound links are most popular/powerful.
- Determine what keywords you rank for before the move.
- Figure out keywords are most effective.
Getting Started:
First, you want to determine the reasons why you’re pursuing a redesign by studying your current site and weighing how you may benefit. If you don’t understand how to analyze and preserve the assets of your current site, hire a web specialist who can help you maintain the web presence you’ve earned. At Hero, asset capture is an essential part of our site planning process and is the foundation for on-going performance metrics. Are you struggling to figure out which site content you should keep and which you should toss? Give us a call and we can discuss your current website and the potential it may hold—together, we can study your analytics to figure out what’s working and what isn’t. Let’s start doing.
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Is a Website Redesign Right for You?
