In the Digital Age, Words Still Matter
As professionals, reading and writing is second nature. We jot down notes, digitally send documents, and bring ideas to life through conversation. We don’t always acknowledge the actual medium of the written word due to its ready availability and everyday usage. This disregard, however, proves that written language is the basis of all communication and commerce, and is key to the development of relationships with your clients and the global online community. From email to pamphlets, and brand identity to website programming, words are they key to our online engagement, our primary interactions with them being in content creation and communicating or navigating through search engines.
Words Are Universal, Practical and Economic
The written language is the oldest, yet still most valuable currency in today’s communication age, as it weighs in with a sense of economy and practicality in any market. The written and spoken word stands as the oldest form of communication and remains as the primary foundational tool for communicating any subject in any medium in the modern day.
The shift from solely print culture to an integration of online media has caused the markets of advertising and design to abandon the dependence on traditional print marketing and move towards the digital medium. Advertising was originally thought to be independent from the Internet, yet now, the two have become one. Marketers now must be all the more creative to be seen and heard, incorporating both graphics and language into the grand expanse that the Internet has become. Yet, regardless of their angle, all creatives start and end each project with language, anchoring it to practical and realistic usage through conversation.
Engaging With the Language of the Web
Think about your interaction with the Internet today. To get to this article, you most likely used a search engine like Google to look up “Hero Design Studio”, “Denver Marketing Agency”, “language in content marketing” or something of the like that brought you to this page. Thanks to our universal lexicon as literate human beings, the vocabulary that defines a brand or concept is available through characters of the written language. Words are the fabric of the SEO network, itself. We wouldn’t be able to interact within Internet without them, as our use is dependent upon written words of the human language.
Inbound marketing is entirely dependent upon written content, as SEO is the vehicle that allows small businesses to engage in the online market. When written well, and aligned with your optimized keywords, your written content is an effective marketing tool that can positively result in better SEO rankings and heightened organic traffic. Taking advantage of the written language, well-composed writing that uses a diverse vocabulary appropriate to your brand identity will undoubtedly aid in maintaining your overall clout. Language is a means for you to communicate with your client, and conversely, for them to communicate back to you. Through written content, you can tailor your site and blog to be woven into the language of the greater web. In effectively using an appropriate yet unique vocabulary, you can craft your brand identity into keyword phrases that are presently untapped reservoirs of wealth in the online search engine lexicon.
Online Content Creation
All online content, whether it is composed through code or conversationally written, is made up of language. Though your personal linguistic ability may not include HTML or SQL, coding and programming languages do carry weight for many individuals. Just as writers, journalists and poets manipulate words to create meaning, online programmers manipulate language to create commands for the communication of the Internet. You may think that this use of language is entirely different; yet, translation of linguistic characters in this way is exactly how we are able to communicate ideas online.
The progression to the digital space would never be possible without the foundation of written language. We are able to view media created through codes and graphics accompanied by written explanation—all of which broadens our learning experience as users. While we remain as learners, we can use these tools to better educate our clients, optimize SEO, and create a niche for our brands in the appropriate field that they’ll be found.
Words are key because they have the ability to communicate globally, regardless of technological abilities on either end of a conversation. Their economy survives any educational or financial background, and can withstand hundreds of years of existence thanks to documentation. Look at the archive on any website and you’ll find months, even years, of past written information, all of it organized through language that has been translated to the Internet’s native programming to optimize information for users like us.
